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Company Metrics

Attribute Metric Reference Company Value
Compliance And Trust Claim Substantiation 100% % claims documented
% claims documented
Compliance And Trust Hygiene Compliance 100% % returns handled correctly
% returns handled correctly
Compliance And Trust Label Accuracy 100% % compliant SKUs
% compliant SKUs
Compliance And Trust Test Pass Rate 100% % passing tests
% passing tests
Compliance And Trust Traceability Coverage 100% % units traceable
% units traceable
Demand Efficiency Conversion Rate 1.5%–3.0% %
%
Demand Efficiency Repeat Rate 25%+ % within 12 months
% within 12 months
Inventory Management Full-Price Sellthrough 60%+ % by planned selling period
% by planned selling period
Inventory Management Inventory Turns 3x–5x times per year
times per year
Inventory Management Markdown Rate <15% % of gross sales
% of gross sales
Inventory Management Stockout Rate <5% % of SKU-days
% of SKU-days
Product Performance Defect Rate <2% % of units
% of units
Product Performance Return Rate 17%–24% % of orders
% of orders
Product Performance Review Rating 4.3+ stars
stars
Product Performance Wash Durability 95%+ % passing tests
% passing tests
Supply Chain Inbound Defects <2% % of units
% of units
Supply Chain On-Time In-Full 95%+ %
%
Supply Chain Supplier Concentration <50% % of units from largest supplier
% of units from largest supplier
Technology And Data Attribution Coverage 90%+ % orders with reliable source
% orders with reliable source
Technology And Data Cohort Visibility 100% % customers segmented
% customers segmented
Unit Economics CAC Payback 12 months or less months
months
Unit Economics Contribution Margin 30%+ %
%
Unit Economics Gross Margin 60%+ %
%
Unit Economics LTV:CAC 3.0x or higher ratio
ratio