Founded: 2019, according to the company's LinkedIn profile.
Founder LinkedIn: Nandini Shrivastava - https://www.linkedin.com/in/nandini-shrivastava-786195188
Founder identity discrepancy: Public corporate records list director Nandini Khare, while company and personal LinkedIn profiles identify Nandini Shrivastava; this may reflect a legal-name versus professional-name difference.
Incorporated: 02 December 2021.
Status: Active according to publicly available corporate-record aggregators.
Funding history: Shark Tank India deal reported as INR 35 lakh for 2.33% equity plus INR 25 lakh debt at 10% for three years; a later pre-Series A funding round of INR 5 crore was reported as led by Inflection Point Ventures with participation from 66 Bridge Partners, Abhijit Vemuganti and Invesst.
Funding amount: INR 5 crore publicly reported in the pre-Series A round.
Valuation basis: INR 35 lakh for 2.33% implies approximately INR 15 crore post-money, converted to approximately USD 1.8 million. The original Shark Tank ask implied INR 30 crore, creating a reported deal-terms discrepancy.
Acquisition: No publicly verified acquisition identified.
Operating traction: Company LinkedIn reports expansion from a Bandra, Mumbai origin to Phoenix Marketcity Kurla and pan-India distribution through its website and integrated partners. It was also reported as selected for Amazon Global Selling's Propel accelerator cohort.
Problem Statement: Stale or over-roasted coffee + limited access to traceable specialty beans -> inconsistent taste and low consumer discovery of Indian coffee.
Impact: Lower willingness to pay + weak farmer/estate brand capture + poor repeat usage.
Alternatives: Mass-market instant coffee; supermarket packaged coffee; local cafes; other D2C specialty roasters.
UNIT METRICS (to be removed later)
-------------------------------
Benchmark targets for a comparable specialty-coffee D2C business; not publicly disclosed company figures.
Gross Margin | 60%
CAC Payback | 12 months
Repeat Rate | 35%
AOV | INR 1200
Contribution Margin | 25%
Roast Yield | 82%
Inventory Days | 45 days
SKU Cycle | 30 days
R&D Spend | 5%
Wholesale Mix | 30%
No of SKUs: 20

Due Diligence Segment
---------------------
Market & Sector Thesis: India's specialty-coffee category is supported by premiumization, home-brewing adoption and growth in D2C food brands. Competition remains intense because coffee sourcing, roasting know-how and customer acquisition are accessible to many local roasters.
Market Sizing: Company-specific TAM, SAM and SOM figures were not publicly disclosed.
Operating Traction: Pan-India online sales, retail/partner distribution, multiple coffee formats and participation in Amazon Global Selling's Propel accelerator were publicly identified.
Direct Competition: Blue Tokai Coffee Roasters, Third Wave Coffee Roasters, Subko Coffee, Sleepy Owl Coffee and Naivo Coffee Company in India.
MOAT Durability: Potential moat consists of estate relationships, roast profiles, brand awareness, product experimentation and distribution partnerships. The moat could be disrupted by larger brands with stronger capital, fresher logistics, lower prices or superior consistency and customer service.
Plausible AI models used: No AI models or AI technology stack were publicly verified for Toffee Coffee Roasters.
Tech stack: No verified public technology-stack disclosure identified.
Sources: Toffee Coffee Roasters official website - https://toffeecoffeeroasters.com - accessed 2026-08-27; Toffee Coffee Roasters official LinkedIn - https://www.linkedin.com/company/toffeecoffeeroasters - accessed 2026-08-27; official privacy policy - https://toffeecoffeeroasters.com/pages/privacy-policy - accessed 2026-08-27; official contact page - https://toffeecoffeeroasters.com/pages/contact - accessed 2026-08-27; IndiaFilings corporate record - https://www.indiafilings.com/search/toffee-coffee-roasters-private-limited-cin-U15400MH2021PTC372703 - last updated 2026-05-07; ZaubaCorp corporate record - https://www.zaubacorp.com/TOFFEE-COFFEE-ROASTERS-PRIVATE-LIMITED-U15400MH2021PTC372703 - accessed 2026-08-27; Indian Express Shark Tank coverage - https://indianexpress.com/article/entertainment/television/shark-tank-india-3-non-coffee-drinker-ritesh-agarwal-invests-in-coffee-company-calls-the-founders-baazigar-9171020/ - published 2024; Entrepreneur India funding coverage - https://www.entrepreneurindia.com/blog/en/news/toffee-coffee-roasters-raises-inr-5-cr-and-jasper-food-buys-10-percent-stake-in-soupx.58263 - published 2025; Amazon Propel announcement via LinkedIn - https://www.linkedin.com/posts/toffeecoffeeroasters_toffeecoffeeroasters-activity-7271395295442149376-Og12 - posted 2024.

Founder's call:
============
Raising 10 cr at 60 cr premoney. Previous round funding was 4 cr.
10 Cr - 5 cr for R&D, Outlets expansion. 2 Cr buffer
Series A planned - 8 months
Breakeven - not cashflow positive. Capital invested for backend. No horizon now.

Current is CCD round. 60 crore post money
Not going to Franchise Mode, right now