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Company Metrics

Attribute Metric Reference Company Value
MOAT Gross Margin Advantage over Competitor 60-70% +/- Increment %
+/- Increment %
MOAT Time to develop competing product 2-5 Yrs Months
Months
Patents and Technology No. of Patents on Core Products 2-5 No
No
Patents and Technology Number of proprietary formulations 10-15 Nos
Nos
Product Performance LTV/CAC 3X Ratio
Ratio
Product Performance Percentage of SKUs in Direct Search 35% %
%
Product Performance Repeat Purchase Rate >40% Repeats/Frequency
Repeats/Frequency
Scientific IP Acclaimed and completed human clinical studies 1 per year, 5-10 Nos
Nos
Scientific IP Bioavailability 1-20% %
%
Scientific IP Number of SKUs backed by clinical evidence 5-10 Nos
Nos