Source: DeepTech Club
CSV Vertical: Horizontal
Funding Status: Seed
Total Funding: 655K

Clootrack is a platform for brands to monitor customer perceptions real time. It is a super fast and unbiased alternative to traditional market research. It is used by 150+ major enterprises including brands like McKinsey, Mahindra & Mahindra, Kotak Bank, ICICI Bank, HSBC Bank, Orange Telecom to address the following use cases real time: 1. Unified View of Customer Perceptions - Clootrack gives senior management a single view of customer perception trends from multiple data sources both external and internal to the brand. eg: Open ended NPS, Social media, CRM tickets, review sites etc 2. eCommerce Category Performance Benchmarking - Measure brand performance on ecommerce platforms to take corrective actions on product features, product services, offers, and assess ecommerce platform service quality. Used both by brands and ecommerce platforms 3. Digital Campaign Track - Monitor qualitative responses to digital campaigns to measure Brand Asset Performance KPIs, KOL Performance KPIs, and themes of customer feedback and make digital campaigns successful.