Manveen Ssharma, Mandeep Singh, Gurdeep Kaur
Legal entity: Pinqstory Private Limited; Founded: 2017; Incorporated: 18 October 2017; Status: Active; Company type: Private, unlisted, non-government company limited by shares; CIN: U74999DL2017PTC325132; Registration number: 325132; ROC: RoC-Delhi-II; Country/state of incorporation: India, Delhi; Registered office: A-247, Meera Bagh, Paschim Vihar, West Delhi, Delhi 110087, India; Authorised capital: INR 11 lakh; Paid-up capital: INR 1.52 lakh as reported in February 2026 records.
2.16
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Shapewear — Everyday, seamless and breathable shaping garments including shaper briefs, shorts and bodysuits., Bra alternatives — Adhesive bras, breast cups, nipple covers and breast tapes for support and styling flexibility., Intimate hygiene — Sanitary pads, pantyliners, menstrual cups and feminine urinary funnels., Intimate lifestyle essentials — Sweat pads, fashion tape and camel-toe concealers designed for comfort and discreet wear.
Identity: User's "Pink Polqa" appears to refer to Pinq Polka.
Founded: 2017
Incorporated: 18 October 2017
Status: Active
Funding history: ₹4 crore pre-Series A led by Inflection Point Ventures; announced March 19, 2026.
Funding amount: ₹4 crore, approximately USD 0.43 million using the March 19, 2026 INR/USD reference rate.
Acquisition: None publicly reported.
Founder LinkedIn: Manveen Ssharma — https://in.linkedin.com/in/manveen-ssharma-18856221
Revenue basis: Most recently reported revenue was ₹20 crore; converted to USD 2.16 million using INR/USD 92.64. Inc42 separately reported ₹10.4 crore FY25 revenue, creating a public-data discrepancy.
Valuation: Not publicly disclosed. The ₹40 crore Shark Tank India valuation was an asking valuation, and the pitch resulted in no deal.
Problem Statement: Women experience discomfort, poor fit and limited functional options in intimate wear and shapewear → existing products force users to adapt their bodies and routines to the garment.
Impact: Persistent discomfort, skin irritation, reduced confidence and restricted clothing choices.
Alternatives: Traditional lingerie; generic shapewear; imported brands; local retail products; custom tailoring.
UNIT METRICS (to be removed later)
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Unit Metric | Number
CAC | null
Repeat Rate | 25-35%
Gross Margin | 81%
Return Rate | null
Conversion Rate | null
Refund Rate | null
EBITDA: -11%
Product Launches | 10 launches in 2 years. New Neon Body suit (innerwear becomes outerwear)
R&D Spend | 5 proprietary technologies (fabric, sweat free, finish...). eg BlendTech (tm)
Patents/IP:
No of customers now: 200 customers only
Channels: Amazon, Myntra etc
MRR- 29%
Revenue 27%. (Shapewear 35%)
AOV price: Rs 1498
Quantity Sold: 52K
D2C Revenue: 260 Laks to 760 lakhs in 6 months
Due Diligence Segment
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Market & Sector Thesis: Indian consumers are shifting toward comfort, fit, functionality and self-expression in innerwear and shapewear. Pinq Polka is positioned at the intersection of D2C apparel, intimate wellness and women's personal care.
Market Sizing: One 2026 industry report cited India's lingerie and intimate-wear market at approximately ₹50,000 crore, potentially reaching ₹90,000 crore by 2030–31; source methodology was not independently verified.
Operating Traction: More than 400,000 customers reported by Razorpay Rize; public media reported approximately 19x revenue growth over three years.
Direct Competition: Clovia, Zivame, Enamor, Shyaway and Sirona in India; category overlap varies across innerwear, shapewear and intimate-care products.
MOAT Durability: Potential moat includes consumer insight, brand recall, product-specific fit knowledge, distribution and a growing comfort-first product portfolio. The moat could be disrupted by larger lingerie platforms, fast-fashion brands, low-cost imitation, marketplace dependence or rising customer-acquisition costs.
Plausible probable AI models used: No AI models or verified AI technology stack were publicly disclosed. Verified tech stack: not publicly disclosed.
Sources:
Official website — https://www.pinq.co/ — accessed/crawled August 27, 2026.
Official company about page — https://www.pinq.co/pages/about-us — accessed/crawled August 24, 2026.
Official LinkedIn company page — https://www.linkedin.com/company/pinqpolka-pvt-ltd/ — accessed/crawled July 30, 2026.
Economic Times Retail — https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/pinq-polka-raises-rs-4-cr-from-ipv-clocks-19x-growth-to-rs-20-cr-revenue/129676335 — updated March 19, 2026.
ET Entrepreneur — https://entrepreneur.economictimes.indiatimes.com/news/funding/pinq-polka-secures-4-cr-funding-to-expand-comfort-focused-innerwear-line/129684545 — updated March 19, 2026.
Inc42 — https://inc42.com/company/pinq-polka/ — crawled March 2026; reported FY25 revenue of ₹10.4 crore.
Razorpay Rize — https://rizevault.razorpay.com/p/building-a-brand-for-the-modern-woman — published May 13, 2025.
IndiaFilings company record — https://www.indiafilings.com/search/pinqstory-private-limited-cin-U74999DL2017PTC325132 — updated February 21, 2026.
Indian Express — https://indianexpress.com/article/entertainment/television/shark-tank-india-4-pinq-polka-nipple-cover-cameltoe-concealer-vineeta-singh-9843915/lite/ — published February 19, 2025.
Market monitor — https://xn--j2bim4e.xn--11b7cb3a6a.xn--h2brj9c/resources/pdf/publication/Market_Monitor-19.03.2026.pdf — dated March 19, 2026.
Founder's call (Round2)
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Mandeep founder has Sanity Pads experience.
Panties also doubleup as Shapewear. Nipple covrs, Pasties, breast tapes, breast cups
New funds for Mktg
75-80 crore valuation
1.44 cr MRR to 2 cr MRR in 6 months
Bridge round of 1 mil USD
20-40 years target group (50% market)
Mens Innerwear: Not planned
Questions:
What is the working capital requirement in terms of inventories and receivables ? Where do you source raw materials from and what is the minimum order quantity and credit period available ?
There is a big gap between Revene number and Net GMV number- Please explain. If you could spend a minute on current and projections of both as we moved through those slides very quickly
At a gross margin of ~80%, EBIDTA negative is a cause for concern. It seems like primarily to be marketing expenses.
| Attribute | Metric | Reference | Company Value |
|---|---|---|---|
| Compliance And Trust | Claim Substantiation | 100% % claims documented | - |
| Compliance And Trust | Hygiene Compliance | 100% % returns handled correctly | - |
| Compliance And Trust | Label Accuracy | 100% % compliant SKUs | - |
| Compliance And Trust | Test Pass Rate | 100% % passing tests | - |
| Compliance And Trust | Traceability Coverage | 100% % units traceable | - |
| Demand Efficiency | Conversion Rate | 1.5%–3.0% % | - |
| Demand Efficiency | Repeat Rate | 25%+ % within 12 months | - |
| Inventory Management | Full-Price Sellthrough | 60%+ % by planned selling period | - |
| Inventory Management | Inventory Turns | 3x–5x times per year | - |
| Inventory Management | Markdown Rate | <15% % of gross sales | - |
| Inventory Management | Stockout Rate | <5% % of SKU-days | - |
| Product Performance | Defect Rate | <2% % of units | - |
| Product Performance | Return Rate | 17%–24% % of orders | - |
| Product Performance | Review Rating | 4.3+ stars | - |
| Product Performance | Wash Durability | 95%+ % passing tests | - |
| Supply Chain | Inbound Defects | <2% % of units | - |
| Supply Chain | On-Time In-Full | 95%+ % | - |
| Supply Chain | Supplier Concentration | <50% % of units from largest supplier | - |
| Technology And Data | Attribution Coverage | 90%+ % orders with reliable source | - |
| Technology And Data | Cohort Visibility | 100% % customers segmented | - |
| Unit Economics | CAC Payback | 12 months or less months | - |
| Unit Economics | Contribution Margin | 30%+ % | - |
| Unit Economics | Gross Margin | 60%+ % | - |
| Unit Economics | LTV:CAC | 3.0x or higher ratio | - |